Winner Best Customer Experience 2023
Coop Genossenschaft

Through the customer card of their loyalty program “Coop Supercard”, Coop uses relevant online and offline shopping information of their customers to display individual product recommendations on the website coop.ch . In mid-2022, the retailer also launched “Mein Coop”, a personal online supermarket, on which customers are shown their preferred products and matching product recommendations – for a convenient online purchase in just 5 minutes. The technology for the personalized areas is provided by GK Artificial Intelligence for Retail AG