Winner Best Customer Experience 2023
Telefónica Germany

O2, the core brand of Telefónica Germany, is promoting its 5G network through what is known as the Visible Net. For this purpose Telefónica converted the entire storefront of an O2 store in Berlin into a semi-transparent LED wall. It uses a motion sensor and special programming to sense passers-by and lets them interact with the 5G network. The network lines follow their steps or stop moving when they do. The project partners are Umdasch, Ledcon Systems and Serviceplan Bubble.

“The amplification of our award-winning Visible Net campaign to the POS is a real can do story! And a good example of how we orchestrate our activities to offer our customers a holistic and extraordinary brand experience at every single touchpoint along the entire customer journey.”

Michael Falkensteiner, Director Brand & Marketing Communications at Telefónica Germany