Checkout & Smart Store​
China Resources Vanguard ​

China Resources Vanguard (Shenzhen, China) teamed up with Hanshow and brand partner Suntory to implement a shelf marketing solution based on NFC-enabled electronic shelf labels (ESLs) in a pilot project. ​

Existing ESLs were upgraded to interactive touchpoints that serve as both price displays and digital entry points for promotions and coupons. Customers interact directly at the shelf via smartphone tap, without an app or QR code. All interactions are recorded by the system, enabling performance-based in-store marketing, real-time evaluation, and ROI measurement. ​

The solution uses existing infrastructure, is scalable, and seamlessly integrates digital processes into brick-and-mortar retail.