reta awards 2026 – Our Finalists
The reta awards will be presented for the 19th time.
Sixteen outstanding retail technology solutions will be recognised in five different categories.
From February 2, 2026, you will find an overview of the finalists here.
The finalists and winners of reta awards 2026 will be celebrated at a festive event on 23 February 2026 at Dr. Thompson’s in Düsseldorf.
Artificial Intelligence
Celebrating advancements in AI technology that enhance decision-making, personalization, and efficiency in retail, such as AI-driven chatbots, GenAI applications and Predictive Analytics.
Checkout Smartstore
Recognizing innovations that streamline the purchase process or enhance in-store experiences, such as autonomous stores and smart shelves.
Customer Experience
This category highlights technologies that improve how customers experience the brand and shop across all touchpoints. This includes solutions like instore navigation, mobile applications and personalized service tools.
Employee Empowerment
Honoring solutions that empower staff through technology, improving communication, training, and overall job satisfaction, such as Workforce Management tools, task management and gamification apps.
Supply Chain Excellence
Acknowledging innovations that optimize the end-to-end supply chain, improving efficiency, transparency, and sustainability, such as IoT devices and sensors or Blockchain technology.
Special Category: MarTech Innovation
Our special category celebrates innovations in marketing technology that empower retailers to plan, target, and optimize communication and engagement, like retail media, campaign automation, loyalty platforms and customer data systems.
