reta awards 2027

Honoring international retail companies for their exceptional technological achievements.

reta awards 2026 – Our Finalists

The reta awards were presented for the 19th time.
Sixteen outstanding retail technology solutions were recognised in five different categories.

You can find all nominated projects here:

Artificial Intelligence

Celebrating advancements in AI technology that enhance decision-making, personalization, and efficiency in retail, such as AI-driven chatbots, GenAI applications and Predictive Analytics.

Checkout Smartstore​

Recognizing innovations that streamline the purchase process or enhance in-store experiences, such as autonomous stores and smart shelves.

Customer Experience​

This category highlights technologies that improve how customers experience the brand and shop across all touchpoints. This includes solutions like instore navigation, mobile applications and personalized service tools.

Employee Empowerment

Honoring solutions that empower staff through technology, improving communication, training, and overall job satisfaction, such as Workforce Management tools, task management and gamification apps.

Supply Chain Excellence

Acknowledging innovations that optimize the end-to-end supply chain, improving efficiency, transparency, and sustainability, such as IoT devices and sensors or Blockchain technology.

Special Category: MarTech Innovation

Our special category celebrates innovations in marketing technology that empower retailers to plan, target, and optimize communication and engagement, like retail media, campaign automation, loyalty platforms and customer data systems.

Archive: reta europe winners

A list of all the reta europe award winners from 2012 to 2025 can be found in our archive.