MarTech Innovation
BWG Foods​​

BWG Foods UC, operator of SPAR, EUROSPAR, and BWG Foods UC, operator of SPAR, EUROSPAR, and Londis in Ireland with over 1,000 independent retailers nationwide, partnered with SocioLocal to implement a scalable MarTech platform to support local retailers in social media marketing while ensuring consistent brand management. ​

At the heart of the solution is a mobile, retailer-friendly platform with automated posting, centrally provided brand-compliant content, and the option for local customization. National campaigns are managed centrally and replicated via local store pages. Automated content significantly reduced the time required by retailers and greatly increased posting frequency, reach, and engagement.