MarTech Innovation
Koçtaş​​

Koçtaş, a leading home improvement retailer in Turkey with over 9 million customers and a growing multi-channel retail ecosystem, implemented a Loyalty-as-a-Service (LaaS) platform to unify and automate the customer journey. ​

The solution is based on an API-driven microservice architecture and offers omnichannel data integration, hyper-personalization, and real-time interactions to make campaigns faster and more precise. Joyalty enabled the marketing team to create campaigns in minutes without IT support, increase customer satisfaction, and position the company for future growth and innovation.