Artificial Intelligence
Peek & Cloppenburg Düsseldorf

Peek & Cloppenburg* Düsseldorf is setting a new standard in content production. In collaboration with ahead& the multibrand fashion retailer has developed a platform for fully automated, brand-compliant content creation that generates campaign and product images in just a few minutes.

The solution uses multiple orchestrated, proprietary AI engines that deliver everything from simple product photos to consistent avatars and finished product visualizations. An asset library with governance ensures that all content is versioned and immediately reusable. In addition, the agnostic architecture enables the integration of new AI models, such as video generation. The solution reduces production costs by up to 80 percent, increases content volume, and reduces time to market to hours.

The fashion industry has a new benchmark set by Peek & Cloppenburg* Düsseldorf.

* There are two independent companies called Peek & Cloppenburg, with headquarters in Düsseldorf and Hamburg. This article refers to Peek & Cloppenburg B.V. & Co. KG, Düsseldorf, whose store locations can be found at www.peek-cloppenburg.de/de/stores.​