Winner Best Connected Retail Solution 2024
Edeka Südwest

The EDEKA Group in the southwest of Germany has developed a shop eco-system that covers various multi-channel eCommerce operations for independent retailers. The system includes click & collect, merchant delivery, 24/7 stores, and drive-through, and was designed to be modular and scalable. The platform also integrates extensive process landscapes, such as a online category management, intralogistics, digital picking. The project prioritises innovative end-customer touchpoints, catering to both online (B2C-App, responsive UI) and in-store experiences (Kiosk-Terminals. The aim is to streamline processes and ensure flexibility and efficiency across various e-commerce models for independent EDEKA retailers, including seamless merchandise management integration. The shop eco-system centers on the Oxid eSales eCommerce platform. A link to Knapp intralogistics enables a 24/7 shop concept with picking robotics. The efficient fulfilment system includes a multi-picking app with “pick by light” processes and logistics and personnel management.

“We believe that technology, used intelligently, can make a significant contribution to traditional grocery retailing. Our new multi-channel platform does just that. It is a bespoke solution that combines various processes and digital applications. It gives consumers digital access to the stores’ extensive product ranges, which are tailored to local customer needs. As an ideal complement to the core business of the independent retailer’s bricks and mortar grocery store, the platform enhances the traditional and digital services for customers and opens up growth opportunities for retailers.”

David Willmann, Head of Retail & Digital Products IT EDEKA Südwest