Winner
Supply Chain Excellence 2025
Ernsting’s family

Ernsting’s family has standardised its prices across all channels. The solution includes a price reduction tool and standardised pricing. The price reduction tool uses AI functions, which are now being expanded even further, to calculate optimised sales and promotional prices. The standardised pricing ensures that current prices are available in all channels, including offline through local provision. The solution supports an omnichannel pricing framework, enables efficient price differentiation and saves Ernsting’s family between 6 and 11 million euros annually.