Winner
Supply Chain Excellence 2025
Pier14

The new Pier14 store in Ahlbeck offers an omnichannel experience with interactive touchscreens that automatically adapt to the weather and stock levels. The digital signage system is connected to the merchandise management system, which provides real-time data on items and prices. Customers can ‘like’ products on the display, request advice or buy directly and have the goods delivered to their home. The touch displays also enable RFID product identification: customers place items on the sensor surface and the associated information is automatically displayed. They can then receive personalised advice or purchase the products directly.