Customer Experience​ ​
SPAR Kosovo ​​

SPAR Kosovo has introduced Kartela Plus, a fully digital cross-brand loyalty programme that replaces traditional plastic cards. The cloud-based app is available in Albanian and English and operates consistently across all Meridian Group retail formats, including SPAR, Meridian Express, Buka Bakery and Meridian Kitchen. ​

​Kartela Plus offers members prices, points, stamps, gamification, birthday gifts and personalised campaigns. Analytics dashboards link point-of-sale (POS) data with purchase frequency, basket size, demographics, and campaign responses. ​

With over 50,000 active members, accounting for 18 percent of sales and larger baskets, the solution strengthens customer loyalty, marketing efficiency and data-driven, multi-brand loyalty management.