retail technology awards europe

reta awards 2026 – Our Finalists

The reta awards were presented for the 19th time.
Sixteen outstanding retail technology solutions were recognised in five different categories.

You can find all nominated projects here:

Artificial Intelligence

Celebrating advancements in AI technology that enhance decision-making, personalization, and efficiency in retail, such as AI-driven chatbots, GenAI applications and Predictive Analytics.

Albert Czech Republic

Edeka Jäger

GALERIA

MediaMarktSaturn

Netto Marken-Discount

Woolworths Group Logo

Sonae

Edeka Jäger

P&C Düsseldorf

MediaMarktSaturn

Checkout Smartstore​

Recognizing innovations that streamline the purchase process or enhance in-store experiences, such as autonomous stores and smart shelves.

Colruyt Group​

Edeka Clausen Logo

COOP Czech

Lidl Logo

Famila-Handelsmarkt Kiel

Takko Logo

Lekkerland

Edeka Clausen Logo

Customer Experience​

This category highlights technologies that improve how customers experience the brand and shop across all touchpoints. This includes solutions like instore navigation, mobile applications and personalized service tools.

China Resources Vanguard

clarks Logo

Kaufland Stiftung & Co. KG

flying tiger Logo

MediaMarktSaturn

Migros teo Logo

HOUSE OF SILHOUETTE

clarks Logo

SPAR Kosovo

flying tiger Logo

Employee Empowerment

Honoring solutions that empower staff through technology, improving communication, training, and overall job satisfaction, such as Workforce Management tools, task management and gamification apps.

DEICHMANN

colruyt Logo

ROSSMANN

Ernsting´s family Logo

Fressnapf | Maxi Zoo

Pier 14 Logo

MediaMarktSaturn

colruyt Logo

Thalia

Ernsting´s family Logo

Supply Chain Excellence

Acknowledging innovations that optimize the end-to-end supply chain, improving efficiency, transparency, and sustainability, such as IoT devices and sensors or Blockchain technology.

Beeline

Mercedes Logo

CIA CONAD

Gant logo

Coop Sverige

schwarz it logo

Globus

Mercedes Logo

Marc O’Polo

Gant logo

Special Category: MarTech Innovation

Our special category celebrates innovations in marketing technology that empower retailers to plan, target, and optimize communication and engagement, like retail media, campaign automation, loyalty platforms and customer data systems.

BWG Foods

colruyt Logo

Koçtaş

Ernsting´s family Logo

Archive: reta europe winners

A list of all the reta europe award winners from 2012 to 2025 can be found in our archive.